Fashion Lomo

[postlink]http://testlifepsd.blogspot.com/2010/03/fashion-lomo.html[/postlink]You may have noticed that many clothing stores use images with the same photo effect that looks somewhat like Lomography. In this Photoshop tutorial, we'll show you how to add the washed out Lomo effect to your photos using all adjustment layers.

 

 

 

 

 

 

Preview of Final Results

Fashion Lomo Photoshop Tutorial

Step 1

Open any photo into Photoshop.

Step 2

First, we'll compress the histogram in the red channel to add more contrast to the reds. Choose Layer > New Adjustment Layer > Levels. In the Channel drop down menu, select Red. Drag the black and white input slider towards the middle to increase the contrast in the reds.

Step 3

Now we're going to add a green tint to the shadows and red tint to the highlights. The Color Balance tool is the perfect tool for this. Choose Layer > New Adjustment Layer > Color Balance. In the Tone Balance option, select Shadows then enter in 0, 25, 0 in the color levels settings.

Now select Highlights on the tone balance options and enter 25, 0, 0 in the color levels settings.

Step 4

We now have the lomo effect completed and to finish it off, we'll add a Brightness/Contrast adjustment layer to add the washed out look. Choose Layer > New Adjustment Layer > Brightness/Contrast. If you are using Photoshop CS3, checkmark the "Use Legacy" option. Set the brightness to 25 and contrast to -25 then click OK.

Final Results

Other Examples

Fashion Lomo Photoshop Action

The Fashion Lomo Photoshop action lets you apply this semi-lomo photo effect to your photos with a single click. To use the Photoshop action:

1. Download the Fashion Lomo Photoshop action and save it to your computer.
2. Run Photoshop and choose Window > Actions. Click on the Actions palette menu near the top right of the Actions palette and choose "Load Actions".
3. Browse for the file you downloaded then click OK.
4. In the Actions palette, open the "PhotoshopTutorials.ws" folder and select "Fashion Lomo". Click on the play button near the bottom of the Actions palette and watch Photoshop apply the Fashion Lomo effect.

source: photoshoptutorials.ws